The category: Shoes.
Squabby shoe: comfy! Asymmetrical! Plus, snails!
Squinny shoe: high fashion; designer label; intimidating for the uninitiated
Squotund shoe: Simple. Unfussy. Comfortable. Ecologically sound.
Squinny shoe: high fashion; designer label; intimidating for the uninitiated
Squotund shoe: Simple. Unfussy. Comfortable. Ecologically sound.
Confused? See here and here.